Big Data Analytics

What big data actually is?

 Big data refers to the large volume of data generated in the form of documents, pictures, audio, video, etc. through various sources  like users on social media, sensors, CCTV  cameras placed at various places, satellites revolving 24x7 around us. Such data amount is increasing day by day exponentially.

Such enormous data generated every second is stored, which is then analysed by organisations using specialized software tools and applications of predictive analysis, data/text mining, forecasting and optimisation, etc. to determine which data is relevant. Such analysis help in making better decisions in future.

How Big Data Analytics is useful for enterprises?  

Enterprises are increasingly  looking to find actionable hidden patterns and insights into their data. With correct analysis they get an idea of : what consumers like, factors affecting their business or is there any trend with time, place, etc. Thus, helping them to present the best before the consumers resulting in sale boost, quality service, etc.

Today, Big Data Analytics is  used widely in fields of Business and marketing, Medical science, Science and Technology to produce and discover the best methods, techniques, services and products.

Watch: How Big Data Analytics is useful for enterprises

Video Source: Youtube

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